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Uniquely customised design

A key element of the Premium Styling by Vredestein philosophy is to be distinctively different. This is achieved via the design of our tyres and the uniqueness of the cars our partners create. To bring this philosophy a step closer to realisation, Premium Styling by Vredestein is taking customisation to a new level: Offering the option to create a tyre with its very own sidewall design!
The first example of this in practice is a project developed for HAMANN Motorsport. This renowned German company approached us with a request to develop a 21” front and rear tyre optimised for application on the HAMANN BMW M5 and M6. The tyre we designed and produced blends top quality performance for two of the world’s most powerful cars with the uniqueness of a customised HAMANN tyre sidewall. Once again, Premium Styling by Vredestein proves to be the platform for the most demanding high-end tyre applications combined with a tailor-made design.